Privacy Policy

1 Introduction

This Privacy Policy ("Policy") sets out how jalalive55 ("the Platform", "we", "us", "our"), operated through the website jalalive55.cam, collects, processes, stores, and protects the personal data of individuals ("User", "you", "your") who access or use our online casino and sports betting services.

Jalalive55 recognises that your personal information is your own and we take our obligations as a data processor seriously. This Policy is intended to be transparent and written in plain, accessible English so that Malaysian users and all other visitors can clearly understand what happens to their data when they interact with our platform.

By registering an account, depositing funds, or otherwise using any part of the jalalive55 platform, you confirm that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with this Policy, please discontinue use of the platform.

2 Definitions

For the purposes of this Privacy Policy, the following definitions apply:

• "Personal Data" — any information that identifies or could reasonably identify a natural person, including name, email address, phone number, payment details, device identifiers, and account activity records.
• "Processing" — any operation performed on personal data, including collection, storage, use, transmission, anonymisation, deletion, and all related activities.
• "Data Controller" — jalalive55, as the entity that determines the purposes and means of processing personal data collected through the platform.
• "Data Processor" — any third party engaged by jalalive55 to process personal data on our behalf, including payment processors and KYC verification service providers.
• "Consent" — a freely given, specific, informed, and unambiguous indication of your agreement to the processing of your personal data for a specified purpose.
• "Cookie" — a small text file placed on your device by the platform to facilitate session management, personalisation, and analytical tracking.
• "KYC" — Know Your Customer, the identity and age verification process required under our international licensing obligations before certain account functions are enabled.

3 Data We Collect

Jalalive55 collects personal data through several channels in the course of operating the platform. The categories of data we may collect include, but are not limited to, the following:

3.1 Registration Data

When you create an account on jalalive55, we collect the information you provide, which typically includes your full name, date of birth, email address, mobile phone number, residential address (including city, state, and postcode), username, and password (stored in encrypted form).

3.2 Identity Verification (KYC) Data

To comply with our international licensing obligations and to enforce our strict 21+ age policy, we may require you to submit documents such as a government-issued identity card (MyKad for Malaysian users), passport, driving licence, proof of address, and proof of payment method ownership. These documents are processed solely for verification purposes.

3.3 Transaction and Payment Data

We record details of all financial transactions conducted through your account, including deposit amounts, withdrawal requests, payment method details (such as masked account numbers for Maybank, CIMB, Public Bank, or e-wallet identifiers for Touch 'n Go eWallet, Boost, GrabPay, and DuitNow), transaction timestamps, and transaction reference numbers. Full payment instrument numbers (e.g., full bank account numbers) are never stored on our platform servers.

3.4 Gaming and Betting Activity

We maintain records of your gaming sessions, wagers placed, games accessed, bet outcomes, bonus activations, and any responsible gambling tool settings you have configured. This data is used for account management, fraud prevention, and responsible gambling monitoring.

3.5 Technical and Device Data

We automatically collect certain technical information when you access the platform, including your IP address, browser type and version, operating system, device type, screen resolution, referring URL, and session duration. This data is used for security monitoring, platform optimisation, and fraud detection.

3.6 Communications Data

If you contact our customer support team via live chat or email, we retain records of those communications for quality assurance, dispute resolution, and regulatory compliance purposes.

3.7 Marketing Preferences

Where you have opted in to receive promotional communications, we retain your marketing consent record and preferences, including the types of offers you wish to receive and your preferred communication channel.

4 How We Use Your Data

Jalalive55 processes your personal data exclusively for the purposes described in the following table:

5 Legal Basis for Processing

Jalalive55 processes your personal data on the following legal bases, consistent with internationally recognised data protection principles:

• Contractual Necessity: Processing required to fulfil our obligations under the account agreement with you, including payment processing and account management.
• Legitimate Interests: Processing necessary for our legitimate business interests, such as fraud prevention, platform security, and responsible gambling monitoring, provided such interests are not overridden by your fundamental rights.
• Legal Obligation: Processing required to comply with applicable laws and our licensing obligations, including KYC and anti-money-laundering requirements.
• Consent: Processing based on your freely given, specific consent — primarily for direct marketing communications. You may withdraw consent at any time without affecting the lawfulness of prior processing.

6 Data Sharing & Disclosure

Jalalive55 does not sell, rent, or trade your personal data to any third party for commercial purposes. We may share your personal data with carefully selected third parties only in the following limited circumstances:

• Payment Processors: To facilitate deposits and withdrawals via verified Malaysian payment partners, including FPX, DuitNow, and authorised e-wallet processors. These parties receive only the data necessary to complete your transaction.
• KYC and Identity Verification Providers: To fulfil age and identity verification requirements under our licensing obligations. KYC providers are contractually bound to process your data solely for verification purposes.
• Fraud Prevention and Security Services: To third-party security and fraud detection specialists engaged to protect the platform and its users.
• Legal and Regulatory Authorities: To competent authorities, law enforcement bodies, or regulators where we are legally required to disclose information, or where disclosure is necessary to protect the rights, property, or safety of jalalive55, its users, or the public.
• Corporate Transactions: In the event of a merger, acquisition, or sale of all or part of jalalive55's business assets, your data may be transferred to the successor entity, subject to equivalent privacy protections.

7 Cookies & Tracking Technologies

Jalalive55 uses cookies and similar tracking technologies to operate the platform, maintain your session, personalise your experience, and analyse usage patterns. The following categories of cookies are used:

• Strictly Necessary Cookies: Essential for the platform to function. These include session authentication tokens and security cookies. They cannot be disabled.
• Functional Cookies: Used to remember your preferences, such as language settings and responsible gambling tool configurations.
• Analytical Cookies: Used to collect aggregated, anonymised data about how users interact with the platform, which we use to improve performance and user experience.
• Marketing Cookies: Used where you have consented to receive personalised promotional content based on your platform activity and preferences.

You may manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of the platform. Strictly necessary cookies cannot be opted out of without abandoning use of the platform.

8 Data Retention

Jalalive55 retains personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and our licensing obligations. The following general retention periods apply:

• Active Account Data: Retained for the duration of your account and for a minimum of five (5) years following account closure, in compliance with anti-money-laundering and licensing record-keeping requirements.
• KYC Documents: Retained for a minimum of five (5) years from the date of submission or account closure, whichever is later.
• Transaction Records: Retained for a minimum of five (5) years from the date of the transaction.
• Customer Support Communications: Retained for three (3) years from the date of the communication.
• Marketing Data: Retained until you withdraw consent or until the data is no longer relevant to our marketing activities, subject to a maximum period of three (3) years from your last active engagement.

Upon expiry of the applicable retention period, personal data will be securely deleted or anonymised in a manner that prevents re-identification.

9 Data Security

Jalalive55 implements robust technical and organisational security measures to protect your personal data against unauthorised access, loss, destruction, alteration, or disclosure. Our security infrastructure includes, but is not limited to:

• 256-bit Transport Layer Security (TLS/SSL) encryption on all data transmitted between your device and our servers.
• Encrypted storage of sensitive account data, including passwords (stored as salted cryptographic hashes) and payment instrument references.
• Role-based access controls limiting internal staff access to personal data on a strict need-to-know basis.
• Regular independent security audits and penetration testing of our platform infrastructure.
• Automated fraud detection and anomaly monitoring systems that flag suspicious account activity in real time.

While jalalive55 takes all reasonable precautions to safeguard your data, no internet-based platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for notifying us immediately if you suspect any unauthorised access to your account.

10 Your Rights

Subject to applicable law and our legitimate processing interests, you have the following rights in relation to your personal data held by jalalive55:

To exercise any of the above rights, please contact us via email at [email protected] or through the live chat function on the platform. We will respond to verified requests within thirty (30) days. We may require proof of identity before processing certain requests to protect your data from unauthorised access.

11 Minors & Age Restriction

Jalalive55 strictly prohibits the use of our platform by individuals under the age of 21. We do not knowingly collect personal data from persons under 21. If we become aware that personal data has been collected from an underage individual, we will promptly suspend the associated account and securely delete the data in question.

If you are a parent or guardian and believe that a minor has created an account or provided personal data through our platform, please contact us immediately at [email protected] so that we can take appropriate action without delay.

12 International Data Transfers

Jalalive55 operates under international gaming licensing, and some of our service providers and infrastructure may be located outside of Malaysia. As a result, your personal data may be transferred to and processed in countries other than Malaysia.

Where personal data is transferred internationally, we implement appropriate safeguards to ensure that your data receives a level of protection consistent with internationally recognised data protection standards. These safeguards may include contractual clauses with third-party processors and data transfer agreements that impose equivalent obligations on recipients.

13 Policy Amendments

Jalalive55 reserves the right to update or revise this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or our operational requirements. Where amendments are material, we will provide notice to registered users via email or a prominent notice on the platform prior to the changes taking effect.

Your continued use of the platform following the effective date of any revision constitutes your acceptance of the updated Policy. We encourage you to review this page periodically to stay informed. The "Last Updated" date at the top of this page reflects the most recent revision.

14 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data by jalalive55, please contact our Data Privacy team through the following channels:

• Live Chat: Available 24 hours a day, 7 days a week directly on the jalalive55 platform.
• Email: [email protected]
• Support Hours: Daily 9 AM – 2 AM (Malaysian Time, MYT)

For responsible gambling queries, self-exclusion requests, or account restriction matters, please visit our Responsible Gambling page for dedicated resources and support contacts.